Google
Content API
Integration

The Content API for Shopping can be used to streamline the management of Google Merchant Center accounts. Its features include uploading products, tracking inventory, managing orders and returns, linking to Google Ads, and taking advantage of other Google for Retail solutions such as Shopping campaigns and Buy on Google. However, merchants must abide by Shopping Ads and Free Listings policies, and Google Shopping has the right to enforce compliance with these policies. Merchants who have an account with Google Shopping can

utilize the products resource to create an online store catalog. This resource consists of a list of available products and offers. Through the Content API, merchants have the ability to quickly update, create, and delete product information, in contrast to managing multiple supplemental feeds. It may take a few hours for changes made via API calls to show in the Shopping Merchant Center database, however this is still far faster than other methods. Adherence to Shopping ads and free listings policies is expected from all merchants.